From Filmmaker to Founder
Funding Human Creativity with René Pinnell and Artizen
Before diving into what happened this week, this is just a quick ask: if you're enjoying this newsletter, please share it with friends!
Investing in Web3
As many of our listeners and readers know, I lead the Techstars Web3 accelerator, investing in entrepreneurs building in web3 and enabling the next wave of growth in the decentralized internet and in tokenized economies. Applications are now open for our Spring 2025 class, so check out our thesis update for 2025 and apply here if you’re an early-stage founder building in web3. For everyone else, please share with friends who might fit the bill!
👉Follow Techstars Web3 for updates: X (Twitter) | Farcaster | LinkedIn
Next up, I’ll be heading to DevCon in Bangkok to meet web3 builders and investors from November 12-14th, so let me know if you’ll be there too and we can meet up!
One of the places I’ll be is the Builder and Investor Meetup alongside folks from bitsCrunch, Blockchain Founders Capital, Biconomy, 1inch and Covalent on Wednesday, November 13th. Register in the link above if you’re building or investing in web3 and you’ll be at DevCon.
This Week’s Podcast
Artizen’s Mission to Fund Creativity: René Pinnell on Reinventing Funding for Creators
This week, I had the pleasure of speaking with René Pinnell, the visionary founder of Artizen, a match-funding platform that’s transforming how creative projects are funded.
With over two decades in the creative industry, René has produced award-winning projects and helped secure over $50 million in funding for artists. Now, he’s bringing his insights and passion for innovation to Artizen, a platform designed to empower creators, scientists, and innovators through community-driven funding.
As a point of transparency, I invested in Artizen through Techstars, as Artizen formed part of the Techstars Web3 Class of 2024. As I’m such a big fan of the mission that René and Artizen are on, I was thrilled to feature René’s story on MoneyNeverSleeps.
A Creative Legacy and the Road to Artizen
René’s path to launching Artizen was heavily influenced by his upbringing. “Almost everyone in my family is an artist,” he shared, describing a lineage filled with jazz musicians, filmmakers, and writers. “Growing up in a family like this taught me both the beauty and the struggle of a creative life,” he continued, explaining how financial instability can accompany artistic pursuits. This experience, he said, “drove me to build something that could give creators the support they need without the usual gatekeeping and limitations.”
Artizen, René explains, addresses these funding barriers by inviting brands, creators, and fans to work together in a way that’s transparent, community-driven, and impactful. He adds, “It’s not just artists who need this. Scientists, coders, entrepreneurs—anyone building something new in the world can benefit from a platform that gives them a fair shot at funding.”
Artizen’s 3-Sided Marketplace: Bringing Brands, Creators, and Fans Together
The heart of Artizen is its 3-sided marketplace, where creators submit projects to be match-funded by brands and supported by fans. “At Artizen, we think of ourselves as building a new kind of game,” René said. “It’s about inviting creators, brands, and fans into a collaborative process that scales naturally.”
Explaining how brands benefit, René noted, “Brands need creators to build content and experiences that expand their ecosystems. Artizen offers them a new approach, where they’re not just throwing money at events or marketing but actually investing in people with fresh, impactful ideas.”
The unique match-funding model also engages fans directly. “Fans get to be part of the journey,” René shared, “They’re voting, supporting, and ultimately driving what they want to see more of in the world.” This structure allows brands to maximize their investment while creators gain visibility and momentum with community support. “It’s a win-win-win,” René said, “and that’s what excites me about Artizen.”
Embracing Crypto and Community for Scalable Growth
After Stripe initially de-platformed Artizen, René pivoted to a blockchain-based model, allowing for decentralized and transparent transactions. “Moving to crypto wasn’t the easy path, but it was the right one for us,” René said. “Building Artizen on crypto rails means we can offer more transparency, more control for creators, and better scalability.”
The journey, however, hasn’t been without challenges. “Building something like Artizen takes time and a lot of trial and error,” René reflected. “You’re constantly balancing the needs of creators, the interests of brands, and the engagement of fans.” Now, Artizen has returned to Stripe for credit card processing while maintaining a crypto-based infrastructure, creating a flexible, hybrid funding model. “With the crypto framework, we’re ready to scale,” René shared, adding that this hybrid approach “puts the power back in the hands of our community.”
Scaling Through High-Profile Partnerships
Looking forward, René plans to bring more high-profile match-funds to Artizen with well-known creators. “I’m excited about this next phase,” he said. “We’re talking with people like Jonny Greenwood and Darren Aronofsky, who are passionate about supporting new talent and ideas.” These partnerships will not only draw fans but also attract brands seeking credibility and visibility through Artizen’s unique platform.
Reflecting on Artizen’s growth and grass-roots level funding, René said, “The long-term vision is to empower people to create match-funds around whatever they’re passionate about. Whether it’s neighborhood art projects or supporting decentralized AI, the idea is to democratize funding so that creativity can flourish.”
Finding Harmony as a Creator and Founder
As a founder with deep creative roots, René acknowledges the challenges of balancing his entrepreneurial drive with his artistic spirit. “For a long time, I missed the joy of creating purely for the sake of it,” he admitted. “But I realized Artizen itself is my art project—it’s the thing I’m building to give others a platform.” By reframing his perspective, he found a way to bring his artistic intuition to the startup world. “I realized I could design Artizen like I’d design a film, making it a creative and fulfilling process.”
René’s deep commitment to Artizen has not only shaped the platform’s unique structure but also fueled its innovative game-like design. “When creators join Artizen, I don’t try to explain the whole process right away,” he explained. “It’s like learning a new game. Step by step, they see how it works and realize, ‘Hey, I’m actually raising funds and growing my community.’”
Key Takeaways
A Platform for Creative Empowerment: Artizen’s model of match-funding unites creators, brands, and fans in a way that’s transparent, community-driven, and scalable.
Crypto for Greater Control: Moving to a crypto-based framework has given Artizen the flexibility and transparency it needed to grow.
The Joy of Building a New Game: By treating Artizen as his art project, René brings creativity and intuition into the platform’s design, offering creators a meaningful and engaging funding experience.
As Artizen continues to evolve, René’s vision is to make it a catalyst for creativity worldwide. From community-driven match-funds to brand partnerships with impact, Artizen is designed to fuel the next generation of art, science, and technology.
To dive deeper into René’s journey and the inspiring vision behind Artizen, tune into the full episode of MoneyNeverSleeps. You’ll hear more about the challenges, the passion, and the innovative spirit that’s shaping the future of creative funding.
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Reference Links
👉Follow René Pinnell on X/(Twitter) and LinkedIn
👉Follow Artizen on X/(Twitter) and LinkedIn
👉Learn more about Artizen and René's ‘Wayback Machine’
X-Post (Tweet!) of the Week
Sharing Dealflow
Many of the alumni from the Techstars Web3 Class of 2024 are currently fundraising, and you can check out the Airtable here for details on all of the companies/projects. If you’re investing in early-stage web3 companies/projects, let me know which of the Techstars Web3 grads look interesting to you!
See ya!
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Pete 🎸
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